Tag Archives: future of publishing

Don’t Believe Everything You Hear about Book Publishing

Book PublishingSeveral years ago, I received a telemarketing call from a well-known self-publishing operation, a division of a well-known traditional publisher.  She wanted to talk about book publishing.

Although unwelcomed, the interruption didn’t surprise me, because a few years ago I had contacted them. Their business model intrigued me, but I dismissed them when I stumbled on a poorly produced book with their imprint inside.

At the time I was pursuing a traditional publishing deal and told the rep so. Not deterred, she keyed in on my excuse, telling me why my book publishing strategy was wrong. She spewed forth a well-honed tutorial of why I needed to self-publish my books first. I won’t claim she lied to me, but mixed in with the truth were some half-truths and over-simplifications.As we consider new information, we must exercise discernment, because we can’t believe everything we hear. Click To Tweet

Here’s what she said:

  • It’s harder than ever to land a traditional publishing contract. (True)
  • Traditional publishers won’t even look at your book, but they will instead rely on a one-page query. (Over-simplification: If your query grabs their attention, they’ll ask for a proposal, which could lead to them looking at your book. But most likely they’ll only consider your query letter.)
  • Traditional publishers want you to self-publish first. (Half-truth: If your self-pub book is a breakaway hit, then you’re in a great position to sign a book deal. If you have a well-written, carefully edited, and appropriately laid out self-pub book, they’ll have less work to do should they decide to publish it—but they may also wonder if you’ve already made all the sales you’re going to make.)
  • She guaranteed their parent company would look at my book if I self-pub with them. (Over-simplification: What they will likely look at is sales numbers of my book, not the book itself. Once a certain threshold is reached then someone may actually look at my writing, but not until then. Of course, I’m speculating on this, but it’s not practical for them to give every self-pub book full consideration.)

The book publishing industry changes continually and fast. What was true last month may not hold true next month. We must be in a continual learning mode, but as we consider new information, we must exercise discernment, because we can’t believe everything we hear.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

The Potential of Artisanal Publishing

In Guy Kawasaki’s new book, APE: Author, Publisher, Entrepreneur-How to Publish a Book, he advances the term “artisanal publishing” as a new way of looking at self-publishing. The vanity publishing of yesteryear can be smartly rejuvenated with a fresh perspective of artistry, hence the concept of artisanal book publishing.The Potential of Artisanal Publishing

As the distinction between traditional publishing versus self-publishing fade, the evolving consideration morphs into mass-produced book publishing versus artisanal publishing. After all, who are writers, if not artists? So why not extend artistry to the production and dissemination of their work?

The concept of artisanal publishing opens new doors and opportunities for innovative writers who seek to share their writing with others.  Authors should begin to think like an artist and publish books like an artist.

People like the output from artisanal bakers, might the output of artisanal publishing be just as tasty?

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

Three Reasons Why Everyone Likes Anthologies

An anthology is a collection of selected writings by various authors. It seems anthologies are popular. Why is that?Three Reasons Why Everyone Likes Anthologies

Readers Enjoy Bite-Sized Passages in Anthologies

Anthologies focus on a theme, but within that subject, each author’s work is usually independent of the other contributors. Each chapter or section contains an autonomous thought. There’s no storyline to remember and no lesson builds throughout the book. Readers can read an anthology as their schedule allows without concern over continuity, can skip chapters without consequence, and can read sections in a random order. Reading an anthology fits the lifestyle and preference of many of today’s readers.

Anthology Writers Share the Workload

Each writer’s contribution to an anthology is minimal; it’s quick to write and easy to manage. While a book may take a single author months or even years to complete, anthologies come together quickly, with the content assembled in a few weeks. Writing for an anthology benefits writers, with less work required, a quicker result, and a published work to add to their resume.

Anthologies Minimize Publisher Risk

Publishers like anthologies because each of the contributors will promote the book, sell the book, and buy the book. For example, assume an anthology has twenty contributors and each author facilitates the sale of 200 books through their personal network of contacts. That means 4,000 in total sales. With the majority of published books selling only a few hundred copies, several thousand is a good outcome. It doesn’t make the publisher rich, but they won’t lose money on the deal, either.

With anthologies offering benefits to readers, writers, and publishers, we can expect to see more of these compilations in the future.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

What’s Next For the Publishing Industry?

The Publishing Industry Is Changing

In round numbers, five hundred years ago the world witnessed the invention of the printing press, changing the way people communicated. This innovation (along with advances in shipbuilding) ushered in the modern era. There’s a definite connection between the printing press and modernity. What's next for the publishing industry?

Though the technology of printing has advanced greatly in the intervening five centuries, the modern publishing industry has changed little.The publishing industry of tomorrow will have little semblance with its predecessor from yesteryear. It will emerge newer, better, and more exciting. Click To Tweet

Currently, the modern era is yielding to the postmodern era. One of the chief catalysts of this transition is the Internet. The Internet is to postmodernity as the printing press was to modernity.

The Publishing Industry In the Postmodern Era

With this transition, the publishing industry is undergoing dramatic changes, a transformation that literally happens once every half a millennium. However, the postmodern era and the Internet that facilitated it, does not portend the end of publishing but merely its rebirth.

The publishing industry of tomorrow will have little semblance with its predecessor from yesteryear. It will emerge newer, better, and more exciting – for all who are willing to embrace change and hang on for a wild transition.

I, for one, am giddy with excitement.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

Is Traditional Publishing is the New Vanity Publishing?

I’m not sure who said it first, but over the past few years many have stated that “traditional publishing is the new vanity publishing.”Is Traditional Publishing is the New Vanity Publishing?

As writers struggle with the quandary over self-publishing or traditional publishing, many cling to traditional publishing as the preferred solution merely because they see it as validating their work. In their mind, finding a traditional publisher is an endorsement from the corporate world. This would affirm their book’s viability and ensuring it’s quality. Make sure you pick the right publishing solution based on what’s best for you, your book, and your future, not to appease your ego or out of vanity. Click To Tweet

This might be a legitimate perspective. However, it could also be a form of vanity. This is especially if self-publishing has the potential bring in more revenue for the author.

The old vanity publishing versus the new

At one time vanity publishing meant paying someone to produce a book that no one was willing to publish. This was because it was either poorly written or possessed  limited commercial value. Now the pendulum could be swinging to the opposite extreme. Vanity publishing is insisting someone produce your book merely to satisfy your ego or attain affirmation.

Whichever side of the traditional versus self-publishing dilemma you select, make sure you pick the right solution. It should be based on what’s best for you, your book, and your future, not to appease your ego or out of vanity—there’s no future in that.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

The Future of Books: What are the Prospects for Book Publishing?

Now is a great time to publish a book and don’t let anyone tell you differently

What is your perception of the future of books? Is interest increasing, maintaining, or shrinking? The media would have us believing the end is near, at least as far as the book business, especially print books, is concerned.The Future of Books: What are the Prospects for Book Publishing?

  • Eighteen to 29-year olds buy the most books, but those 30 to 44 are right behind them.
  • When combining age ranges, those 13 to 17, 18 to 29, and 30 to 44 buy more books collectively than those 45 to 54, 55 to 64, and over 65.
  • People over 65 buy the least number of books. I would have suspected the opposite, but I would have been wrong,

So, younger people are buying more books than older people. Who would have guessed? There is much for writers and publishers of books to be excited about. Click To Tweet

Given this, there is much for writers and publishers of books to be excited about, despite the media’s dire pronouncements to the contrary—and if this trend continues, the future of books will be even brighter still.

So now is a great time to write and publish a book. And don’t let anyone tell you otherwise. The future of books is looking up.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

The Number One Mistake Writers Make

Failing to stay current on writing trends hurts writers and lessens their work

The Number One Mistake Writers MakeIt seems everything I learned in school about writing was wrong. Okay, that’s an overstatement. But many of the lessons I mastered in school no longer apply or are just plain wrong.

However, I don’t think my teachers were in error over their instruction. Instead, the conventions changed.

Unfortunately, too many writers assume they work within a set of incontrovertible writing rules. And they are offended when told otherwise.

1) Two spaces to end a sentence: I’ve witnessed the transition from using two spaces to one to end a sentence. It happened over the past ten to fifteen years. This rule harkens back to the typewriter. Now we use computers, or should, and one space rules. Only someone out of touch would space-space anymore. And if they do, their writing skill is judged as less than.

2) Five spaces to start a paragraph: I hesitate to include this obsolete rule, but a couple years ago the submission requirements said I must start each paragraph with five spaces. I couldn’t believe it. The five-space rule goes back to the days of manual typewriters and before the invention of the tab key. Yes, I have seen such beasts, but they were already antiques when I was a teen.

3) Don’t start sentences with a conjunction: In school we’d get marked down if we failed to follow this rule, but ten years ago a college professor gave me permission to begin a sentence with a conjunction. And sometimes it feels like the right thing to do.

4) Don’t end a sentence with a preposition: This was another rule drilled into me, which some people claim was never a rule in the first place. Rewriting those preposition-ending sentences resulted in some of the most awkward sounding constructs. Yet, I still see writers do just that. Now writers are told to keep their paragraphs short. Click To Tweet

5) You must have at least three sentences per paragraph: I remember being taught that a paragraph should have five to eight sentences. The minimum was three: opening sentence, one sentence for the body of the paragraph, and the concluding sentence. Now writers are told to keep their paragraphs short.

One sentence, or even one word, is acceptable.

Okay.

6) Always use complete sentences: Sometimes an incomplete sentence more effectively communicates than a complete one. You think?

7) Use semicolons to connect two closely connected sentences: When I learned this neat trick, I used it a lot; maybe I used it too much. Now my revered semicolon is fallen out of favor, and I understand some editors prohibit it; that’s so sad.

8) Add color to your writing by inserting adjectives and adverbs: Yes, my teachers encouraged me to beef up my writing with the frequent use of adverbs and adjectives. Nowadays we call this purple prose, and there’s no place for it anymore.

9) Don’t use said for a dialogue tag: “It’s boring and unimaginative to always write said after a bit of dialogue,” my teacher said. Then she passed out a sheet of creative alternatives. “Use these instead,” she interjected. Now the trend is back to using said, even though it’s repetitive.

10) Do not use contractions: I never figured out why we’d have contractions if we couldn’t use them. But my teachers prohibited them, even for dialogue. Once I avoided using a contraction to add emphasis to a sentence, but my editor said I sounded stilted.

There’s more, but these ten will get you started.

The point is that writing evolves as does most everything and if we’re to stay at the top of our writing game, we better evolve, too.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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Is Following a Writing Model a Good Idea?

Though using a pattern to inform our books’ structure has merit, it may lead us to a troublesome end

Is Following a Writing Model a Good Idea?There are multiple guides we can follow to properly structure the books we write. Perhaps the most common is the three-act structure, but there are many others as well.

There’s enough to make me dizzy, so I won’t start to list them. Besides, this post isn’t to promote these various models as much as to share my concern about them.

For example, I know that when watching a movie, I should expect a plot twist about three fourths of the way into the show. The incident may be trivial, could have been telegraphed too much earlier in the movie, or come as an unexpected shock, but one thing is certain: I know that something is about to happen, so I brace for it.

Because I expect this plot twist to pop up, it seldom delights me. I know that this annoyance is just one more hurdle for the protagonist to jump over before I can enjoy the ending—and I better enjoy the ending.

This happens in books too, but because I’ve watched more movies then read books, I’m more tuned in to it with movies.

While I think it’s important we know about these writing devices and be able to apply them when needed, I worry about slavishly following them.

Why is that?

Computers.

Computers and artificial intelligence.It won’t be long before computers will write passible stories and even books. Click To Tweet

Even now computers can write. And it won’t be long before computers will write passible stories and even books. Just enter a couple of characters, a story arc, a conflict, and a few other key parameters. Press enter, and a finished story emerges, following an established writing model.

This technology will one day make most writers obsolete. And I think it will happen much sooner than most people expect.

What computers and AI software will have trouble emulating, however, is the truly creative writers who don’t follow the writing models that the computer programs follow. These writers—and I plan to be one of them—will still be in demand, because computers will struggle to produce a truly creative book that transcends its writing-model programming.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

Good News: Reading Is Here To Stay

As long as there are readers, writers will have work to do

Good News: Reading Is Here To Stay“Reading is here to stay,” wrote Robert M. Sacks in the November/December 2012 issue of Publishing Executive magazine. His astute observation caught my attention, captivating my thoughts, both then and even more so today.

Discussions and speculation about the rapid evolution in the book publishing industry threaten to overwhelm us; considerations abound:

  • Options such as traditional publishing, self-publishing, and assisted publishing
  • More options in the form of indie presses, outsourcing, and support services
  • Help from consultants, coaches, and editors
  • Requirements for platform, promotion, and marketing
  • Social media to blog, tweet, and message
  • Communication through e-newsletters, RSS feeds, and subscriptions
  • Technologies of e-books, e-readers, and e-publishing
  • Changes via consolidation, closures, and layoffs
  • Audio books, foreign rights, translations, screenplays, and movie deals

My brain’s about to explode with all these developments, options, and choices. Readers will always need authors to write things for them to read. Click To Tweet

Yet one thing remains: reading is here to stay. And with the future of reading secure, the future of authors and publishers is promising – for all of us willing to change, adapt, and dream.

Tomorrow will be interesting, exciting, and exhilarating, because reading is here to stay, and those readers will need authors to write content for them to read.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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Are You a Linear Thinker or 3D?

Effective communication should address both linear and 3D thinkers

Are You a Linear Thinker or 3D?Linear thinking people process thoughts and ideas in succession, logically moving from one point to the next.

3D thinking people jump from one thought or idea to another, which often seems to have little connection with each other.

Printed material, such as magazines and books, lend themselves to linear thinking. Digital content, such as websites and social media, lend themselves to 3D thinking.We must learn to communicate with both linear thinkers and 3D thinkers. Click To Tweet

We must learn to communicate with both linear thinkers and 3D thinkers.

To make books accessible to people who process in 3D, we should put content in short, self-contained sections, provide sidebars and ancillary information, offer links, and make content easy for readers to scan.

To make websites and social media accessible to people who process linearly, we should put content in a format allowing sequential access, offer structure to those who seek it, and provide indexes or directories.

Our world contains both linear and 3D thinkers. If we only address one group, we ignore half the market.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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