Tag Archives: book publishing

What Movies Teach Us About Book Publishing

I read a lot of book reviews and even more movie reviews. Setting aside the critiques that are not really reviews—attacks on persons or perspective—the resulting (real) reviews are insightful for the book or movie in question but also in better understanding their respective industries.The difference between movie reviews and book reviews

I’ve noticed a difference between movie reviews and book reviews. In movie reviews it’s common for reviewers to address issues such as quality and budget. Phrases like “big budget” and “b-movie” or “hastily produced” and “carefully crafted” come to mind. Even saying “star-studded,” “foreign film,” or “cult classic” carry implications about quality and budget.

Sometimes, the marketing of the movie makes its way into a review. Some movies have flopped, not because the movie was bad but because of its marketing. Movie reviewers note these things.

Book Reviews

I don’t often see these concepts repeated in book reviews. Yet with the ease and growth of self-publishing and the streamlining (think cost-cutting measures) of traditional publishing, issues of quality and budget loom as greater considerations for reviewers and consumers alike.

These considerations will inevitably make their way into book reviews, with reviewers commenting on more than the words, but also the editing, the layout, the printing, the marketing, and a host of other ancillary issues.

When I review a movie that has production issues, I feel an obligation to point that out, lest readers be disappointed and feel I led them astray. I’m now realizing I have this same obligation with book reviews. No longer can I only focus on the words, but I must also consider the total package.

The changing book publishing industry has put us in this situation. We can choose to lament it or acknowledge it. Regardless, we must be aware of it.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

Four Ways to Stay Informed About Book Publishing

In the world of book publishing, if we blink, something’s apt to change. Every day there seems to be a new option, a different twist, or better pricing. The best solution for a particular situation soon yields to an even better answer—often within months or even weeks.Four Ways to Stay Informed About Book Publishing

Publishing books becomes an art of aiming at a moving target, a goal that ebbs and flows at the pace of a changing tide. New vendors emerge and existing players develop innovations to target a different niche.

How’s a person to keep up?

1. Join Industry Associations

Groups of like-minded individuals offer the means to stay abreast of changing conditions. Members share news and ideas with each other. It’s an easy way to be informed, although merely joining a group isn’t enough; participation is required.

2. Read Blogs

Find and follow blogs, podcasts, and v-blogs of thought leaders and news aggregators. They’re plenty to choose from; pick ones with a voice you like and a perspective you respect. Ironically, reading books about publishing is not the answer; things change too quickly. Even e-books risk being out of date by the time they reach us.

3. Network

Connect with others. The goal is to listen and to share. Benefits abound when giving, even more so than when receiving.

4. Ask Questions

Requesting advice in a respectful way usually results in new information to consider. People enjoy it when we seek them out and usually offer their opinions to sincere questions. We honor them when we listen to what they say. As a writer, the key is to always be in a learning mode. Don’t become complacent. Click To Tweet

The key is to always be in a learning mode; don’t become complacent, thinking you’ve figured out all the answers. Never disregard a vendor or idea as not viable. In a moment it could become the exact solution we seek.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

Consider the Future of Book Publishing

What do the days ahead hold for those of us who publish books?  What is the future of book publishing?

Given the rapid changes the industry is undergoing, we anticipate a different tomorrow, but just how much different will it be? Will today’s roles even exist in a decade or two?Consider the Future of Book Publishing

Predicting the future or even anticipating what might lie ahead in the years to come is a difficult task. Although the details are unclear, three general outcomes remain assured:

Consumers of Content

Barring a cataclysmic apocalypse with survivors reduced to a subsistence life, there will always be people who will desire and consume content. Generically called art, entertainment, or education, this content could take many forms, including print, audio, video, multimedia, or interactive, but regardless of the formats, consumers will want content.

Producers of Content

As long as an audience exists, content producers will be in demand. Writers will supply content: writing, creating, inventing, and envisioning. In a way, writers will become artists, producing art for their patrons. Their art may take many forms, beyond merely the writing out of their words.

Facilitators of Content

Idealism suggests that future content producers will directly connect with content consumers. While this may happen in limited situations, middlemen will facilitate the transaction in many cases and facilitate the creation in most instances. The transaction facilitators will mass-produce and distribute the content.

Therefore content facilitators will provide today’s agents, editors, graphic designers, and publicists with tomorrow’s work, aiding tomorrow’s writers with their content. The future of book publishing will be much different, but as long as we can adapt, there will always be opportunities for today’s writers, editors, designers, agents, and publishers. Click To Tweet

The future of book publishing will be much different. However, as long as we can adapt, there will always be opportunities for today’s writers, editors, designers, agents, and publishers. The future is indeed bright—for those willing to see it.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

The Future of Books: What are the Prospects for Book Publishing?

Now is a great time to publish a book and don’t let anyone tell you differently

What is your perception of the future of books? Is interest increasing, maintaining, or shrinking? The media would have us believing the end is near, at least as far as the book business, especially print books, is concerned.The Future of Books: What are the Prospects for Book Publishing?

  • Eighteen to 29-year olds buy the most books, but those 30 to 44 are right behind them.
  • When combining age ranges, those 13 to 17, 18 to 29, and 30 to 44 buy more books collectively than those 45 to 54, 55 to 64, and over 65.
  • People over 65 buy the least number of books. I would have suspected the opposite, but I would have been wrong,

So, younger people are buying more books than older people. Who would have guessed? There is much for writers and publishers of books to be excited about. Click To Tweet

Given this, there is much for writers and publishers of books to be excited about, despite the media’s dire pronouncements to the contrary—and if this trend continues, the future of books will be even brighter still.

So now is a great time to write and publish a book. And don’t let anyone tell you otherwise. The future of books is looking up.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

What’s the Difference Between Self-Publishing and Indie-Publishing?

Publishing labels are important and using them properly is critical

Difference Between Self-Publishing and Indie-Publishing?I often use the terms of self-publishing and indie-publishing interchangeably. I shouldn’t.

They mean different things. So what’s the difference?

That’s a great question. I turned to my friend Google to investigate. It turns out Google doesn’t know. It simply confirmed a lack of consensus. Here are the findings of my research:

  • Self-publishing and indie-publishing are not the same thing. However, the difference is a matter of perspective.
  • Self-publishing and indie-publishing both emerge as alternatives to traditional publishing. And we need those alternatives.
  • Self-publishing may be a subset of indie-publishing.
  • The difference between self-publishing and indie-publishing may boil down to attitude.

Here are my thoughts on the matter.

Self-Publishing

  • Self-publishing finds its roots in vanity publishing, a pay-to-be-published model. (Though four years ago I asserted that attitudes have changed and traditional publishing is the new vanity publishing, offering a stamp of validation that I, for one, want.)
  • Self-publishing is all about art, and making money from art isn’t the point—or so they say.
  • The motivation of self-publishing is making books available to the public.
  • The hardcore self-publisher does everything, from cover design, to editing, to interior layout, to marketing. Unfortunately it shows in the final product. And for that reason I hate reading self-published books.
  • Self-publishing finds its place with the writing hobbyist.

Indie-Publishing

  • Indie-publishing finds its roots in the entrepreneurial spirit.
  • Indie-publication is a for-profit endeavor with a clear objective to monetize the value of books as a business.
  • The motivation of indie-publishing is profit from the art of books.
  • The indie publisher assembles a team, tapping others to assist with the publishing process, from cover design, to editing, to interior layout, to marketing.
  • Indie-publishing finds its place with the writing professional.

I view my writing as both art and a business opportunity. Click To TweetFrom all this, I realize that when I say I plan to self-publish some of my books, I really mean indie-publishing. Though I view my writing as art, I also see the results as a business opportunity. And I’ve been an entrepreneur longer than I’ve been a writer—though not by much.

Yes, I still have a goal to traditionally publish some books. I also plan to indie-publish other books. Together they will help me to one day make a living writing full time.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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Should You Go with a Traditional Publisher or Self-Publish?

Be open minded about the options available for book publishing and then pick the best one

Traditional Publishing is the New Vanity PublishingMy goal as an author has always been to be a hybrid author, one who self-publishes some books and goes with a traditional publisher for others. What changes over time, however, is the emphasis I place on one over the other. On this, I waffle frequently. Some days I favor the allure of being traditionally published and on others I lean toward self-publishing.

Though I embrace both as viable options, many people do not. It seems that many writers view one of these two options as the only choice for rational people, while outright dismissing the other for those uninformed. The problem is that some land squarely in the camp of traditional publishing as the only way to go, while others adamantly pursue self-publishing as the only sane choice.

I understand both perspectives.

What I don’t understand are people who are so obstinate toward their point of view and so biased against the alternative. They need to open their eyes: both traditional publishing and self-publishing have their pluses and minuses. Consider them, evaluate them, and then go with what seems best for your particular book at this particular time.

That’s my plan.

Here’s why:

Traditional Publishing: Traditional publishing pays authors to be published. But getting a traditional publishing deal is hard. In most all cases we need an agent first, which takes time. Then our agent needs to find a publisher to publish our book, which takes more time. Then our book goes into their publishing machine for edits, marketing, production, and so forth, which takes even more time. It often takes several years from writing a book to having a traditional publisher make it available to the public—assuming it happens at all.

Once we land a book deal, assuming we can, traditional publishers do most of the work and take all of the financial risk. Yes, they still want us to help market our book, but they do everything else—as we lose most of our control over the product and the outcome.

However, once the only real option for authors, technology has provided a viable alternative: self-publishing.

Self-Publishing: With self-publishing the author becomes a businessperson, investing money into a product in hopes of turning a profit. Success isn’t guaranteed, but the benefits are many. The author maintains control over the product, can get it to market fast, and will make much more per book. There are no gatekeepers to stand in our way, no one judging the size of our platform, and no one turning our baby into something we don’t like. Being traditionally published implies a stamp of approval. Click To Tweet

Self-publishing was once decried as vanity publishing, but now I actually see traditional publishing as the new vanity publishing. Being traditionally published implies a stamp of approval. It says we’ve been accepted, our work has gained approval, and we have jumped high hurdles. This strokes our ego.

I get that. I want that.

Yet the very things that make us attractive to traditional publishers—a stellar book and a huge platform to promote it—are also the very things that make us an ideal fit for self-publishing, where we control the product, take a risk, and make a profit.

I get that, too. I want that.

My leanings, one way or the other, change often. What I do know is that I want to publish books, and I’m taking a hybrid approach to get there.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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Recommended Podcasts for Writers and Content Producers

Podcasts provide practical on-the-go instruction – and entertainment

Recommended Podcasts for Writers and Content ProducersI listen to many podcasts, between five to ten hours a week. Most cover writing or publishing, and a few (not listed here) address other areas of interest. I listen in the car, during lunch, and as I work around the house. I access all through iTunes and listen on my iPod.

I select podcasts to help me become a better writer and producer of content. Of course easy-to-listen-to hosts, as well as overall quality are also important. With so many options to pick from, I don’t want to waste my time.

Here is a list of my current, can’t-miss podcasts, in order of preference:

  • The Creative Penn (Joanna Penn) addresses writing from the perspective of a successful indie author and authorpreneur; about one hour, weekly: www.thecreativepenn.com/podcasts
  • The Writership Podcast looks at the beginning pages of a novel and discusses its strengths and weaknesses; about 40 minutes, weekly: writership.com/episodes
  • Writing Excuses is a team of four accomplished writers who discuss the craft of writing; up to twenty minutes, weekly: www.writingexcuses.com
  • Novel Marketing discusses novel marketing, much of which can apply to nonfiction, too; about twenty minutes, schedule varies: www.novelmarketing.com
  • The Self-Publishing Podcast covers an array of topics relating to self-publishing and treating writing as a business (these guys are crass and by intention their recordings carry the “explicit” rating, so be forewarned); about one hour, weekly: sterlingandstone.net/podcasts
  • Authority Self-Publishing also addresses self-publishing; the length and frequency vary: authority.pub/category/podcast These podcasts help me become a better writer and producer of content. Click To Tweet

I also have a string of alternate shows and listen to some episodes based on the practical application of specific topics. They are all good, professional productions, but since I have limited time to listen, I must be selective:

  • On the Media considers all things media related, some of which includes writing, publishing, and books; just under an hour, weekly: www.wnyc.org/otm-podcast
  • Story Grid Podcast discusses the art of writing a book: under an hour, weekly: storygrid.simplecast.fm
  • The Portfolio Life (Jeff Goins) covers how creative people can build a portfolio of work to make a difference; up to an hour, weekly: goinswriter.com/portfolio-life
  • ProBlogger Podcast shares tips to be a successful blogger; at least weekly, varying lengths: problogger.com/podcast
  • This is Your Life with Michael Hyatt looks at intentional leadership, with references to writing, marketing, and platform building; thirty to forty-five minutes, weekly: michaelhyatt.com/thisisyourlife
  • Social Media for Authors is no longer being produced, but it does have relevant information; up to fifteen minutes: www.socialmediajustforwriters.com

This list is long and no doubt, daunting. Don’t let it overwhelm you. Pick one to check out and go from there.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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3 Perspectives on Print Versus Digital Publishing

The form that a published book takes doesn’t matter as much as many people think

3 Perspectives on Print Versus Digital PublishingPublishers, authors, and readers each approach the print versus ebook debate from different perspectives. Among these three points of view exist an array of opinions. Consider:

Publishers are in business to make money. Never forget that. They aren’t philanthropists, seeking to advance authors’ work or serve the common good (though both are laudable secondary goals). They can make money in print or with e-books. While the outcome is not guaranteed, the potential for profit is there. Some focus on the printed word and others, electronic output, while most do both. For them print versus e-book becomes a strategic decision with a financial outcome.

Authors often enjoy the tangible feeling of holding a book, their book, in their hands. For them, there’s an emotional attachment to the printed word. As such, they may view e-books as a second-rate, unacceptable alternative. However, the underlying desire of authors is to have their words read. So does it really matter if it’s on paper or through a device? Like publishers, authors also want to earn money for their work. Each medium offers the opportunity to do that.Print books and ebooks are both viable options for publishers and authors. Click To Tweet

Readers may be the most passionate in their opinions about print and electronic reading. I use both, and I enjoy both. So do many readers, though some insist on a book and others will only use a device.

As long as the public consumes books both ways – which, I suspect will be for years to come – the print versus e-book debate will remain unresolved. And, I’m okay with that.

What’s your preference, print or electronic?

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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9 Keys to Self-Publishing Success

It’s never been easier to publish a book, but that doesn’t mean we should

9 Keys to Self-Publishing SuccessI once read a self-published e-book, a novella. I read it for several reasons: it was recommended (which turned out to be a bad reason), it would be a quick read, I’d never read a novella, and it was free (I got what I paid for).

On the plus side, the opening captured my attention, the story line was intriguing, and the ending was a delightful surprise. On the negative side, the book did not flow smoothly, was poorly edited (or not edited at all), contained many errors, and was poorly converted into e-book format. Overall, the great ending did not overcome all the negative elements.

For a self-published book to be successful, it needs what all great books need:

  1. A Promising Idea: If you don’t have a great story idea or theme, don’t start writing. This novella did, but its implementation fell short.
  2. A Compelling Opening (a Hook): The opening didn’t grab me, but it was sufficient to make me want to read more.
  3. Great Writing: I felt I was reading a rough draft. Elements of good writing were present, but they were too sparse to be effective.
  4. Professional Editing: The novella may have been self-edited (never a wise idea) or done so on the cheap, but the result wasn’t even close to professional. While publishing perfection is hard to achieve, the goal should be to get as close as possible.
  5. A Satisfying Ending: The ending of the novella was superb. It was the most notable element of the work. But one good line does not make a good book.
  6. A Memorable Title: Some titles are hard to forget and others are hard to remember. I can’t recall this novella’s title.
  7. An Attention-Grabbing Cover: The cover didn’t hurt the book, but it didn’t help either. If I were judging this book by its cover, I would have passed.
  8. A Pleasing Layout: In print, the book shouldn’t look self-published. (We can’t always define it, but we know it when we see it). In electronic form, the formatting should flow smoothly with no glitches, misplaced text, bad alignment, or floating words or titles. In any good book, the interior design should be innocuous. When people notice the layout it becomes a distraction.
  9. Effective Marketing: The above items all relate to the quality of the product. (There are more elements to consider, but these are the main ones.) A quality product requires effective marketing. A stellar book with no sales will not be a success, nor will great marketing of lousy writing work out.Before you self-publish your book, make sure you include these 9 requirements. Click To Tweet

If you’re considering self-publishing, be it in print or e-book, make sure you cover all nine of these items before proceeding. Your book’s success will depend on it.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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What is the Future of Book Publishing?

Will book publishing follow the path of the music and movie industries?

What is the Future of Book Publishing?When people look at the future of book publishing they often draw parallels to music and video. In many ways this is instructive, but not in all cases.

Look at the history of music. With music there were 78-rpm records, cassettes, 8 tracks, vinyl records, CD, and iTunes/iPods.

Next consider the progression of video. With video there were Beta tapes, VHS tapes, video disks, DVD, and Blue Ray.

Both show a user progression of format and consumption to the digital realm. One might conclude, therefore, that printed word will give way to the digital word, that print books will cede to digital books, be it e-books or audio.

I don’t see that happening, at least not completely.E-readers and audio books will never completely replace the printed word. Click To Tweet

To say that e-readers will completely replace printed books is like saying iTunes will replace concerts or Blue Ray will replace theater. It’s not going to happen.

True, e-readers may one day dominate the reading public’s preference, but just as there will always be demand for concerts and theater, so too for the printed word. The key for authors and publishers is to embrace both options, not pick sides.

As a reader, do you prefer print or digital? As a writer should you care?

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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