Tag Archives: book cover

The Seventh Error of Self-Publishing: Having a Homemade Look

To address the seventh of eight self-publishing errors, let’s take a step back. Let’s look at the bigger picture, that is, the book as a whole. Don’t self-published a book that looks homemade.

A book that looks homemade: The 7th Error of Self-PublishingIn years past, this may have included photocopied pages, a simplistic cover, spiral binding (or three-hole punched for a binder), 8 1/2 by 11 size, crooked pages, missing pages, or out of order pages. Some books suffered from all these production problems.

With advances in technology, these issues are in the past. However, we must still guard against producing a book that looks homemade. All of the prior six errors can point to a homemade look, but four in particular lead the way: a poor cover, lackluster editing, inadequate file conversion, and getting carried away with fonts. Other issues include simplistic graphics, low-resolution photos, and pixilated or distorted artwork.

We must still guard against producing a book that looks homemade. Click To Tweet

Individually, each of these errors is bad enough. But when combined, the evidence quickly builds that the book is homemade: a second-rate effort and not worthy of serious attention.

Consider deliberating over a book and the cover looks second rate. Then open it to find a typo on page one, be assaulted with different font types and sizes, and see a random paragraph start in midsentence. In all likelihood, we’ll dismiss the book—as well as the author—and proceed to another title.

Only if we want to support the author or have a deep interest in the topic will we condescend to buy a book that looks homemade.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

The Third Error of Self-Publishing: A Lackluster Title

In past posts, we’ve covered the importance of content and cover. The next element is the book title.A Poor Book Title: The Third Error of Self-Publishing

People browsing books (be it online or in a bookstore) generally look at the cover first. If the cover grabs their attention, then they’ll read the title. If the title reinforces the cover or further interests them, then they’ll consider the book itself.The title contains the most important words of your entire book. Click To Tweet

The other way people select a book is by scanning titles (be it by keyword or a list within a category). The title must capture their attention: making the book’s content clear, being provocative or intriguing, or demanding additional consideration. If the title does one of these things, then they’ll see if the cover reinforces the book title. If so, they’ll give the book more consideration.

However, a lackluster title will end their deliberation; they’ll move on to the next title. Don’t let a weak, confusing, or unmemorable book title get in the way of someone making a purchase.

You’ve worked hard on your book; work even harder on its name. After all, the book title contains the most important words of your entire book.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

The Second Error of Self-Publishing: A Lousy Cover

Last week, I said that the primary error of self-publishing is poor content. The second error, almost as critical, is a lousy book cover. People do, quite literally, judge a book by its cover—and even more so when buying online.The Second Error of Self-Publishing: A Lousy Book Cover

Don’t Make Your Own Book Cover

Unless you make a living designing book covers—or have at least garnered enthusiastic compliments designing covers for others—then you shouldn’t design your own. Just because you have graphic design software, doesn’t mean you’re qualified to use it—any more than having word processing software makes someone a writer. And don’t tap your family and friends, either—unless they have a portfolio of covers to show you.

While every successful designer, at one time, designed his or her first cover, don’t let it be your cover. Go with a seasoned professional. You can find them online.

Some people will design a cover on spec (which is a controversial subject, but it is an option nonetheless).Your book deserves the best possible cover. Click To Tweet

Hire a Book Cover Designer

Otherwise you can hire a cover designer. In picking the right designer from a slew of options, consider their past work. Do you like it? Would you buy that book based on the cover? Does their work fit your genre?

Discount cover designs start at about $100, but $300 to $400 is more typical, with some designers charge upwards of a couple thousand. While you don’t want to pay too much for a great cover, don’t take the cheapest option either. Your book deserves the best possible cover, so don’t be reluctant to pay for it. Your book sales depend on it.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

Three Possible Problems with Self-Published Books

Self-published Book Problems

Self-published books carry a stigma of poor quality: weak writing, shoddy editing, second-rate production, and a product that often screams “amateur.” Unfortunately, this perception stems from the growing evidence provided by many self-published works. Though not all self-published books are substandard, too many are.Self-Published Book Problems: 3 common mistakes to fix

Here are thee examples self-published book problems from some of my recent reads:

1. A Lack of Editing

This printed book had a nice cover and looked professional. It unveiled a pleasing storyline and contained no errors (at least that I noticed). What it needed, however, was a thorough copy-edit, as there were continuity issues, implausible events, and an impossible timeline.

Also, the author tied up every loose end to produce a fairytale conclusion for most every character. Despite much promise, the journey was unsatisfying.

2. The Rough Draft

This novella-length e-book had a decent title and acceptable cover. The story line was intriguing—and those were the good points. It had significant issues with flow and continuity, but worse yet, I felt I was reading a first draft.

To its credit, the book had a killer surprise ending I never saw coming and delighted me immensely. But, unless someone options this for a movie (which could happen), I see no value to this book—either commercial or literary.

3. Missing Substance

A third book had none of these shortcomings. Well written, it benefited from careful editing and proofreading. The author had an enjoyable voice and wonderful concept.

What this book needed, however, was more substance and the removal of some idealistic recommendations that surely no one would follow. Though the majority of the book had value, the impractical parts threatened to overshadow the rest. Your self-published book must avoid these three problems. Click To Tweet

This isn’t to imply all self-published books are bad. There are good self-published books out there, which don’t suffer from these self-published book problems. They contain no consequential flaws and are enjoyable or valuable to read.

Unfortunately, in my experience, good self-published books are not as common as they could and should be.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

Self-Published Authors Need to be Entrepreneurs

Being a self-published author requires a lot of hard work but offers great rewards

In the rapidly changing world of book publishing, an emerging reality is that a self-published author needs to be ab entrepreneur. Writing a great book is not enough; penning compelling content is only the first step.Self-Published Author: Your book is a product for you to produce and sell.

Authors who desire to self-publish their work need to view their book as a product and themselves as an entrepreneur; they must develop, execute, and fund a business plan for each book they write and publish.

The self-published author, perhaps better called an indie author, becomes a production manager. This is analogous to a general contractor overseeing the construction of a house, in this case, his or her own house.

So it is with self-publishing. The self-published author/entrepreneur/general contractor needs to direct, oversee, and pay for:

  • Developmental editing, copyediting, and proofreading.
  • Cover design
  • Interior layout
  • E-book conversion
  • Printing
  • A publicist
  • Marketing and promotion
  • Advertising
  • Distribution

They must also:

  • Pay all the above vendors before any money comes in.
  • Conduct market research.
  • Handle book returns and technical issues with delivery of e-books.
  • Collect payments and deal with bad debt (the people who don’t pay what they owe).
  • Set up a business and all that it entails, including licensing, legal structure, payment of taxes and fees, completing required forms and reports, and so forth

As these lists reveal, being successful in self-publishing, aka indie-publishing, requires a lot of work. For the non-business minded, these tasks may loom as overwhelming, sucking the life from your writing and out of your life. As a self-published author, you are in control. Click To Tweet

However, for entrepreneurial-minded authors, these activities are invigorating, which offers great potential and reward. The personality and strengths of each writer will determine if the self-publishing road is the right road to take.

As a self-published author, you are in control. You can pick your book title and have the final say over your cover. You set the production schedule and publishing date. You decide how to promote your book, and you can change course and adjust pricing anytime you wish. Your future resides in your hands—not with some publishing company.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

Five Reasons a Writer Should Go With a Traditional Publisher

In “Why Self-publishing vs Traditional Publishing Doesn’t Matter” I pointed out that both options have the potential to satisfy the core needs of a writer seeking publication. Writers must carefully consider the pros and cons of each option before pursuing either one. Future posts will consider some of these issues.Five Reasons a Writer Should Go With a Traditional Publisher

To start the discussion, here are five reasons why a writer should go with a traditional publisher:

1) Wider Distribution: Traditional publishers have distribution avenues that are effectively not available to self-published books. Sure, there are work-around solutions, but they’re limited and require much time and effort. Traditional publishers handle the distribution, easy peasy.

2) An Advance: Traditional publishers provide an advance. While the advances are getting smaller, they still exist. Self-publishers never receive an advance. In fact, self-publishing costs money, so it’s like a negative advance.

3) More Prestige: An author of a traditionally published book earns greater respect and garners more esteem.

4) Higher Quality: Traditional publishers generally produce a higher quality product. There are more eyes looking at it to catch errors and make it the best they can.

5) They Do the Heavy Lifting: What about e-books, hard cover and paperback, press releases, cover designs, ISBN and bar codes, back cover material, and author photos? A traditional publisher handles all these items. There’s nothing for the author to master or worry about; traditional publishers make it happen. Five reasons why a writer should go with a traditional publisher. Click To Tweet

Given all this, why would anyone want to self-publish? Next week, we’ll consider why.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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9 Keys to Self-Publishing Success

It’s never been easier to publish a book, but that doesn’t mean we should

9 Keys to Self-Publishing SuccessI once read a self-published e-book, a novella. I read it for several reasons: it was recommended (which turned out to be a bad reason), it would be a quick read, I’d never read a novella, and it was free (I got what I paid for).

On the plus side, the opening captured my attention, the story line was intriguing, and the ending was a delightful surprise. On the negative side, the book did not flow smoothly, was poorly edited (or not edited at all), contained many errors, and was poorly converted into e-book format. Overall, the great ending did not overcome all the negative elements.

For a self-published book to be successful, it needs what all great books need:

  1. A Promising Idea: If you don’t have a great story idea or theme, don’t start writing. This novella did, but its implementation fell short.
  2. A Compelling Opening (a Hook): The opening didn’t grab me, but it was sufficient to make me want to read more.
  3. Great Writing: I felt I was reading a rough draft. Elements of good writing were present, but they were too sparse to be effective.
  4. Professional Editing: The novella may have been self-edited (never a wise idea) or done so on the cheap, but the result wasn’t even close to professional. While publishing perfection is hard to achieve, the goal should be to get as close as possible.
  5. A Satisfying Ending: The ending of the novella was superb. It was the most notable element of the work. But one good line does not make a good book.
  6. A Memorable Title: Some titles are hard to forget and others are hard to remember. I can’t recall this novella’s title.
  7. An Attention-Grabbing Cover: The cover didn’t hurt the book, but it didn’t help either. If I were judging this book by its cover, I would have passed.
  8. A Pleasing Layout: In print, the book shouldn’t look self-published. (We can’t always define it, but we know it when we see it). In electronic form, the formatting should flow smoothly with no glitches, misplaced text, bad alignment, or floating words or titles. In any good book, the interior design should be innocuous. When people notice the layout it becomes a distraction.
  9. Effective Marketing: The above items all relate to the quality of the product. (There are more elements to consider, but these are the main ones.) A quality product requires effective marketing. A stellar book with no sales will not be a success, nor will great marketing of lousy writing work out.Before you self-publish your book, make sure you include these 9 requirements. Click To Tweet

If you’re considering self-publishing, be it in print or e-book, make sure you cover all nine of these items before proceeding. Your book’s success will depend on it.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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Let’s Make the New Year Your Best Year Yet

Let’s Make the New Year Your Best Year YetIn this blog we talk about writing books, producing books, and marketing books. Successful writers must do all three. Neglect one element and your book will fail to meet your expectations and reach its full potential.

Even if you find a traditional publisher they will only handle the second requirement: publishing your book. Unless you are an A-list author they will do little marketing for you and expect you to put forth most of the effort.

And if you self-publish you must master all three: write a great book, produce an excellent product, and sell it effectively. Few authors naturally excel at all three. These are learned skills.

What do you shine at? What do you struggle with? Look at your weak area and commit to improving it this year.

The first step is writing a great book. Without compelling words, the rest doesn’t matter. Not really.

However writing a great book is just the first step. Next is producing it. This includes careful editing by skilled editors and a professional cover by an experienced designer. I’ve seen otherwise good books fail because of sloppy editing or an amateur cover.

Last, and perhaps most critical, is telling others about your book. We call this marketing. And though some artists think of marketing as the dark side of their craft, it is essential if you want to make money from your book and put food on the table.

Marketing starts with a great website, an email list, and an engaged social media following. Then there are ads, promotions, and pricing strategies.

Whether it’s writing, producing, or marketing, look to round out your skill set for this year and make it your best year ever.

Where are you at in the book publishing process? What will you do this year to shore up your weak area? Please share your thoughts in the comment section below.Learn the 3 steps to successfully publish a book. Click To Tweet

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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What I Learned By Researching Competitive Titles

A common part in many book proposals is a “competitive works” section. I recently researched this for one of my book proposals. What I saw enlightened me.

What I Learned By Researching Competitive TitlesFirst were three books from traditional publishers. They gave me pause. I had to think a bit to determine how my book was different and how it would stand out. This challenged me, but it was a good exercise. Each book was impressive: an attractive cover, nice title, a great concept or theme where the content flowed nicely, and professional editing and formatting. However, I didn’t think about any of these qualities at first. I expected these characteristics. Since they met my expectations, I gave these traits no thought – until I looked at some self-published books.

Next, I looked at some books that were self-published using CreateSpace. At first glance, the covers were of similar quality and the titles were almost as good. The content, however, was not the same. The concept of these books was lacking and their execution, disappointing. Also, the writing wasn’t nearly as good. One didn’t even appear to have been edited, with sloppy formatting and missing words – and that from reading less than one page. The fault in all this is not CreateSpace. CreateSpace is a tool. If you put garbage into the tool, you get garbage out of it.

Last, I considered a pair of self-published e-books; they offered no print options. These suffered even more. Their covers weren’t as good and their concept was questionable. As far as the writing, I didn’t look at enough to tell: the interior layout was so bad that I couldn’t force myself to read it. I almost didn’t even include them in my “competitive works” section because I didn’t view them as competition, merely a distraction.

From all this I’m reminded, once again, that self-publishing is an attractive option and an affordable solution when traditional publishers take a pass on our books. While this could be for reasons outside of our control, it might also be that our content is ill conceived or our book still needs work. Sometimes this is hard to determine, especially after we’ve poured ourselves into writing it.

Regardless, if we choose to self-publish, we need to keep in mind that our finished product must look like a traditionally published book if we hope for folks to take it seriously.

What is your experience in reading self-published books? Have you ever self-published a book? Please share your thoughts in the comment section below.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

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Great Article on Book Cover Design

Several years ago, Karen Saunders wrote an excellent article “How to Make a Book Cover Design that Flies Off the Shelf!” Today, her suggestions are still just as valid.

However, there is one I would elevate in importance: “Seek the services of an experienced book cover designer.” I don’t view this as an option or a suggestion but as a requirement. Of course, I have no illusions about my graphic design abilities, so it is easy for me to say everyone should hire a professional book cover designer.

The only thing I might add to her excellent recommendations is to create a cover that looks great as a thumbnail. This is because most people browsing online only look at the thumbnail of the cover, not the actual cover. Instead of judging a book by its cover, they actually judge a book by the thumbnail of its cover. Make sure the title in the thumbnail is clear and easy to read. Next, ensure the reduced size graphics still communicate your intended message.

“Book cover design,” she says in conclusion “is a form of packaging.” Make sure to present your book in the best possible package.

When you shop online, do you judge a book by its thumbnail?

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!