Question: With so many self-publishing options out there, why should I bother to pursue a traditional publisher for my book?
Answer: I love this question!
Here’s my short response: Traditional publishing requires less of the author, will likely result in more book sales, and carries the prestige of a publisher selecting your book for publication. The negatives include the effort to find a publisher, the length of time to publish the book, and earning much less per copy sold—if anything at all.
A commonly sighted reason to not self-publish is the requirement to market and promote our books. While it’s true that if we self-publish our books, we must market them if we expect to sell any, traditional publishers also expect you to help promote, market, and sell your books. If you can’t or won’t do that, the publisher is unlikely to decide to publish your book. In short, they want authors who can move books.
There is no one right answer. It depends on the goals and priorities of each individual author. Also, some authors do both, depending on the book. They’re hybrid authors, going with traditional publishers for some books and indie-publishing (self-publishing) for others.