Putting Blog Content in a Book: A Writing Q & A

Question: Can you book your blog?

If a blog has a specific focus, could you compile this information in a book and sell it? A conference speaker said you shouldn’t sell anything you’ve offered free. What’s your view?

Writing Q and A: Blog Content

Answer: I understand what the speaker said.

Basically, he or she thinks you won’t be able to sell something you once gave away (and may still be giving away) on your blog. An agent or publisher will also be concerned, fearful there is no one left to sell to.

However, I disagree.

Though you may have lost some sales, you will pick up a new audience with a book. In addition, some of your blog readers will buy a copy because they want all the content in one place in a convenient format, while others who read some posts won’t read the rest online, though they will read a book. Although it’s best if you can add new content to the book, which isn’t in your blog, this isn’t a requirement.

There are many cases of authors who successfully turned a series of blog posts into a book.

With all the self-publishing options available to us today, I say go for it.

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