Is it enough for authors to embrace a publishing mindset or must they go further?
I once read, “publishers are becoming developers.” This sounds profound, but what does it mean?
A publisher is someone who prepares and issues information or material.
A developer is someone who creates, who builds, who advances.
How can publishers become developers?
- Turn a book or publication into a platform or business
- Repackage past and current products (books, articles, posts, and so forth) into innovative offerings for a new audience
- Build a social media presence to curate and share information
- Create mobile apps of content for the on-the-move, I-want-it-now demographic
- Establish new information dissemination channels
- Reinvent being a writer into something with a greater, grander vision
These are all general ideas, of course. I leave the details for each author-turned-publisher to determine, pursue, and achieve.
Then, just as authors become publishers, we can take the next step to all become developers, too.
Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!