The Third Error of Self-Publishing: A Lackluster Title

A Poor Book Title: The Third Error of Self-Publishing

In past posts, we’ve covered the importance of content and cover. The next element is the book title.

People browsing books (be it online or in a bookstore) generally look at the cover first. If the cover grabs their attention, then they’ll read the title. If the title reinforces the cover or further interests them, then they’ll consider the book itself.The title contains the most important words of your entire book. Click To Tweet

The other way people select a book is by scanning titles (be it by keyword or a list within a category). The title must capture their attention: making the book’s content clear, being provocative or intriguing, or demanding additional consideration. If the title does one of these things, then they’ll see if the cover reinforces the book title. If so, they’ll give the book more consideration.

However, a lackluster title will end their deliberation; they’ll move on to the next title. Don’t let a weak, confusing, or unmemorable book title get in the way of someone making a purchase.

You’ve worked hard on your book; work even harder on its name. After all, the book title contains the most important words of your entire book.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.]

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