In Guy Kawasaki’s new book, APE: Author, Publisher, Entrepreneur-How to Publish a Book, he advances the term “artisanal publishing” as a new way of looking at self-publishing. The vanity publishing of yesteryear can be smartly rejuvenated with a fresh perspective of artistry, hence the concept of artisanal book publishing.
As the distinction between traditional publishing versus self-publishing fade, the evolving consideration morphs into mass-produced book publishing versus artisanal publishing. After all, who are writers, if not artists? So why not extend artistry to the production and dissemination of their work?
The concept of artisanal publishing opens new doors and opportunities for innovative writers who seek to share their writing with others. Authors should begin to think like an artist and publish books like an artist.
People like the output from artisanal bakers, might the output of artisanal publishing be just as tasty?
Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!