We’ve been talking about making your website the center of your book-selling, platform-building tool and not to depend on social media, which could change at any moment and thereby destroy your efforts. That doesn’t mean social media isn’t important, because it is. The point is not to make social media the star but instead, a supporting player.
1) Pick Carefully: Accept that you can’t be on every social media platform, or even the top five. No one has that much time. Pick a couple to focus on, and invest your time there. Choose ones you understand and like, but also look for where your potential readers are. It makes no sense to be active on Pinterest if most of your audience is on LinkedIn.
2) First Things First: Before you do anything, set up your full profile; don’t leave that for later, because if you’re like me, you may never get around to it.
3) Walk Before You Run: Learn how to navigate your chosen social media hangout. You won’t become familiar with everything until you actually use it, but proceed with caution until you feel comfortable. That way you can avoid rookie mistakes and look professional instead.
4) One at a Time: With a good understanding of your first social media site, you may proceed to a second one, if you want. But don’t try to learn two at the same time. That’s just confusing and counter-productive. I know.
5) Include Links: Add links on your website to your social media pages. And most certainly, make sure your social media profiles point back to your website. That’s the main goal of social media.
6) Interact and Redirect: Use your social media presence to engage people and then point them to your website, your primary online station, the hub for all your activity. Your website is home base for your platform, and that’s where you want everyone to end up.
Although an important part of an author’s platform, social media is a means to get there and not the end goal.
Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!