If you are a consultant, service provider, or business professional, having a book can become your best form of promotion. A book provides instant credibility, elevating you above the competition who has no book. It becomes a calling card, opening doors and providing opportunities you would otherwise miss.
Your book is the ultimate business card. Learn more from the article “Your Book as Your Business Card: Indie Book Publishing Provides Professionals the Edge.”
Of course, to realize the most from your book as a business card, it must be professional. Business cards run the gambit from homemade cards using your PC printer and perforated stock to four-color glossy works of art with professional graphics and quality printing. The difference is apparent, separating card-carrying market leaders from under-resourced wannabes. Though the homemade version is better than no card, it’s only a marginal improvement.
So, too, published books run the gambit, from homemade cover and self-edited to professionally designed graphics, quality editing, and elegant interior design that ooze competence. While the homegrown book is better than no book, it is only marginally so.
Whether it is a book or a business card, when someone sees it, do you want them to think “Oh no!” or “Oh wow?”
Is your nonfiction book your ultimate business card? Why or why not?
Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!