In my post The First Step in Building Your Platform I laid out a number of recommendations for a website, as the foundation for a book-promoting platform. The first three were to make our sites responsive to mobile devices, remove the clutter, and delete slow plugins. In short, embrace the concept that less is more.
Minimalist designs are in; including every possible item on one page is out.
As more and more people access websites from smartphones, we want to make it easy for them to find what they want, access it quickly, and not introduce needless delays. By showing them less, we give them more.
A few years ago, I hired a website designer to provide a fresh and up-to-date look for my main website. Although pleased with the results, even from the beginning it felt a bit cluttered. Last month, I unveiled a new look for the site, embracing the less is more mantra. As a bonus, I retained all key information and simplified the navigation. Although I’ll never proclaim it as finished, I like what I see.