I’m not sure who said it first, but over the past several months many have averred that “traditional publishing is the new vanity publishing.”
As writers struggle with the quandary over self-publishing or traditional publishing, many cling to traditional publishing as the preferred solution merely because they see it as validating their work. In their mind, finding a traditional publisher is an endorsement from the corporate world, affirming their book’s viability and ensuring it’s quality.
This might be a legitimate perspective, but it could also be a form of vanity, especially if self-publishing has the potential bring in more revenue for the author.
At one time vanity publishing meant paying someone to produce a book that no one was willing to publish because it was either poorly written or possessed limited commercial value. Now the pendulum could be swinging to the opposite extreme, where vanity publishing is insisting someone produce your book merely to satisfy your ego or attain affirmation.
Whichever side of the traditional versus self-publishing dilemma you select, make sure you pick the right solution based on what’s best for you, your book, and your future, not to appease your ego or out of vanity – there’s no future in that.