In the world of book publishing, if we blink, something’s apt to change. Every day there seems to be a new option, a different twist, or better pricing. The best solution for a particular situation soon yields to an even better answer – often within months or even weeks.
Publishing books becomes an art of aiming at a moving target, a goal that ebbs and flows at the pace of a changing tide. New vendors emerge and existing players develop innovations to target a different niche.
How’s a person to keep up?
Join Industry Associations: Groups of like-minded individuals offer the means to stay abreast of changing conditions. Members share news and ideas with each other. It’s an easy way to be informed, although merely joining a group isn’t enough; participation is required.
Read Blogs: Find and follow blogs, podcasts, and v-blogs of thought leaders and news aggregators. There’re plenty to choose from; pick ones with a voice you like and a perspective you respect. Ironically, reading books about publishing is not the answer; things change too quickly. Even e-books risk being out of date by the time they reach us.
Network: Connect with others. The goal is to listen and to share. Benefits abound when giving, even more so than when receiving.
Ask Questions: Requesting advice in a respectful way usually results in new information to consider. People enjoy it when we seek them out and usually offer their opinions to sincere questions. We honor them when we listen to what they say.
The key is to always be in a learning mode; don’t become complacent, thinking you’ve figured out all the answers. Never disregard a vendor or idea as not viable. In a moment it could become the exact solution we seek.