With changes in publishing and advances in technology, it’s never been easier to publish a book. This isn’t to imply publishing a book is easy, just that the barriers are disappearing and the costs are dropping.
This emerging reality leads to two extremes for do-it-yourself authors who want to publish their books.
Full Speed Ahead: Seeing it’s within their power to publish their books, some eager authors take the shortest (or the cheapest) path possible to place their books in print, be it on paper or a reading device. The casualty is quality: they make their own cover, skip peer review, bypass professional editing, don’t consider the need for interior design, and fail to pick the best possible title.
The result is they see their book published quickly – and it’s terrible. It is amateurish, few people will buy it, and even fewer will read it. Those who wade threw it will give it one star and a terrible review.
This makes it harder for others who self-publish to gain respect and sell books; they are guilty by association.
Do Everything Just Right: The other extreme is those authors who desire to produce the best possible book. They survey their followers to find the ideal title, hire a designer for their cover, tap a professional editor to copy-edit and proofread the book, and use someone to do the interior layout. Along the way, they consider every option for distribution and promotion, looking at the pros and cons of each possibility, comparing risks with rewards. They know they will only be able to launch their book once and want to make sure it’s perfect.
The result is the plethora of ever-changing options will paralyze them from taking action. They will never actually publish their book, because there will always be one more opportunity to explore. Then no one will be able to read their book, because they will never get around to publishing it.
Both responses are in error. Authors must resist the urge to race unrestrained towards their goal; they must also fight to not fall victim to the paralysis of perfection. The middle space between these two extremes is the best way to publish books and connect with receptive readers.