The Primary Error of Self-Publishing: Poor Content

I’ve read many self-published books and looked at even more. Most of them scream “Self-published!” This distresses me. I love self-publishing and the many options it offers, but I loathe seeing it done poorly. Today I begin a series of posts on the Errors of Self-Publishing.

The primary error of self-publishing is poor content. This is the quickest way to doom a book to failure. Doing everything else right cannot overcome inferior material, be it bad writing, a weak concept, or a flawed storyline or structure.

Bad Writing: Everyone can write, but not many can write well, and only a few can write great. And it takes great writing to succeed. Too many (perhaps most) self-published writers publish too soon. They need to hone their craft and polish their work first.

Weak Concept: Whether it’s fiction or non-fiction, a shoddy premise won’t hold readers’ attention. A memoir detailing everything the author eats for a year won’t fly. A novel about a lazy dog that sleeps too much won’t garner attention. An academic treatise on the 97 reasons why people need to dream won’t gain traction.

Flawed Storyline or Structure: I’ve seen all kinds of errors in books. In novels, storyline flaws include impossible actions, unrealistic plot twists, unexplained character shifts, and conflicts that never existed or resolve themselves. In non-fiction, structure flaws include failing to follow the book’s stated premise, presenting fiction as fact, not fact checking, logic errors, and inconsistent presentation.

I, by all means, encourage self-publishing, while at the same time I implore it be done professionally. It starts with great content.

What do you think? Please leave a comment!