Authors need to know their audience. We must determine who will be the typical reader of our book. Too often writers naively assume – or arrogantly claim – that everyone will like their book. While having the whole world clamor to read our work would be a great outcome, it’s not going to happen; no book has universal appeal.
Trying to write a book that will interest everyone is a futile effort. Likewise, marketing our book to everyone is a waste of time and of money. Not everyone will be interested in our book. While this idea may be disconcerting, it’s a reality we best accept.
So forget about being a generalist. We need to specialize. Becoming a specialist gives us focus, both for our writing and our marketing.
When we specialize, we home in on a particular topic geared to a specific demographic. We write with that idea and reader in mind, and then we market with the same perspective.
However, just because we write and then market to a certain demographic, doesn’t mean we’re limiting our sales to that specific group. Others from outside our target audience will also read and enjoy our book; it’s just that these folks are harder to identify and market to. Sales to our target audience should be our focus. Then when others buy our book, it’s a bonus.
Trying to appeal to all people will cause frustration; focus can remove that frustration.