Once upon a time, authors had two options to publish their books: a traditional publisher or a vanity publisher.
In today’s challenging economic environment, traditional publishers are risk adverse, making it harder for a new author to sign with them. A traditional publisher simply doesn’t want to take a chance on an unknown, unproven, untested author. This isn’t to say it never happens, just that it doesn’t happen as often as it once did.
The other possibility, vanity publishing, however, isn’t much of an alternative. Selecting this option is often an effort in futility, costing much and providing little, except for a garage full of books that can’t be given away because of their poor production quality. This doesn’t always happen, but it happens too often.
However, as these two options fade, an array of hybrid publishers fills the void and offers a plethora of opportunities to fill the space between these two extremes.
The hybrid model of publishing combines elements of traditional and vanity publishing, taking elements of both to produce something more accessible and possibly superior. Hybrid publishing exists on a continuum, with an assortment of manifestations to pick from. Regardless of what publishing options an author seeks, there is likely a hybrid publisher, somewhere out there, who will meet the need.
If traditional publishing is out of reach and vanity publishing is, well, too vain, than hybrid publishing is the way to go. But don’t jump at the first one you find. Carefully consider several and then continue looking until you find the one that’s the right match for you, your goals, and your writing.