How to Blog Your Fiction Book

Last week we discussed ways to connect our blog with our book, which works well for memoir and nonfiction but not so much for fiction. While the vision is clear to blogging a memoir or nonfiction work, it’s murky when it comes to fiction.

With fiction, we can’t simply blog excerpts from our book because we will either end up posting the complete book online or leave readers frustrated over gaps in the story. Besides, who wants to read an entire book in blog length sections? Doling out the story in too small of segments, over too long of time, will fail to engage readers.

That doesn’t mean fiction writers can’t connect their blog with their book. Though I’ve not written a fiction book (yet), here are some blog ideas to consider.

  • Blog about the era: If the novel takes place in a different time, be it past or future, blog about the period. For historical settings, you have researched this thoroughly, so reveal what you’ve learned. For futuristic novels, share about the world you’ve created.
  • Blog about the location: If the story takes place in another country – or another world – give details about the setting.
  • Share deleted scenes: Just as movie DVDs often have deleted scenes, your book likely has scenes you didn’t use. Share these with your fans. Do they wish the deleted scene stayed in the book? The one caution is if you want to save the unused scenes for a sequel.
  • Disclose character profiles: Most novelists write character profiles for the protagonist and antagonist, as well as for supporting characters. It’s rare to use all those details in your book, so share the complete profile on your blog.
  • Reveal more backstory: Often there is background information, which although interesting, doesn’t move the story forward. Blogging unused backstory is one more way to engage readers and build excitement for your book.
  • Post short stories about your characters: Have you ever finished a book and wanted to read more about the main characters? Or perhaps discover more about an interesting but ancillary character? Short stories can fill that need in readers, building interest in the book without revealing too much.

The timing on when to post these ideas varies. Some work great as pre-publication buildup, whereas others lend themselves to post-publication promotion. The key is that fiction writers can support their book with their blog.

Happy blogging.

What ideas would you add to the list?

8 thoughts on “How to Blog Your Fiction Book

  1. These are very interesting and useful ideas! Do you think is better to create a specific blog about a book or a series of books? Or can an author blog about this in his main site?

    • Irene, that is a great question!

      I’d like to see posts on the author’s main site. It is difficult to maintain two online presences (the author blog and the book/series blog).

      Other concerns about having separate blog is what do we do with all the followers once the series is over? What if we establish a blog based on the book’s title and then the publisher changes the title after we have built some pre-publication interest?

      Blogging about our book on our main site solves these concerns.

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