Have you ever flipped through a book and sensed there was something odd about it? Though you couldn’t identify what was different, you knew something was off. It felt wrong. This has happened to me.
Perhaps the feeling was so strong that you opted not to read the book. Again, this has happened to me. Because my reaction to something in the layout was so negative, I have decided not to bother reading it.
When this happens it is most likely because the book deviated from some standard publishing practices. Though most readers are unaware of what these principles are, we subconsciously know when they aren’t followed. That’s when we get this unexplained feeling that something is wrong. If the feeling is strong, we might not read the book.
This is why self-published authors should follow all of the time-honored traditions of book design, but there is nothing to say that we must. We can break from tradition. Sometimes we may have a good reason to not follow the rules.
The key is to be aware that the more book publishing practices we break, the greater the likelihood our finished product will produce a visceral reaction in potential readers that pushes some of them away.
As self-published authors, we should follow publishing conventions whenever we can. If we do decide to break a rule, it should be for a good reason and with full knowledge that it could hurt readership.
Yes, rules are made to be broken, but they are also there to guide us. Choose wisely.
Have you ever had a negative subconscious reaction to a book? What publishing rules would you like to break?