Last week I pointed out that self-published authors need to be entrepreneurs and listed what that entailed. The reality is that traditional published authors need to adopt this same mindset, being entrepreneurial as well.
A given requirement is writing a great book.
The next step is finding an agent, who will find a publisher. To get the attention of both, many writers first hire – and pay – a proofreader, line editor, or copy editor to help them make their work the best it can be before the agent or publisher even sees it. They will also need to conduct market research in order to write a compelling proposal. Success will largely hinge of them having a platform, from which they can sell their books.
Landing an agent, who will hopefully land a publisher, doesn’t mean the author’s job is done. The author must also promote, market, and sell their books. Yes, the publisher will do this, but they’ll expect the author to do so as well. No one will be more passionate and have more at stake than the author. This may involve hiring a publicist.
So the traditional published author needs to also adopt an entrepreneurial mindset, handling the following tasks:
- Build a platform
- Conduct market research
- Hire a proofreader, line editor, or content editor
- Find a publicist
- Handle marketing and promotion
- Plan advertising
[What if you don’t want to be an entrepreneur and just want to write? There’s another option: become a ghostwriter.]