The Potential of Artisanal Publishing

In Guy Kawasaki’s new book, APE: Author, Publisher, Entrepreneur-How to Publish a Book, he advances the term “artisanal publishing” as a new way of looking at self-publishing. The vanity publishing of yesteryear can be smartly rejuvenated with a fresh perspective of artistry, hence the concept of artisanal publishing.

As the distinction between traditional publishing versus self-publishing fade, the evolving consideration morphs into mass-produced versus artisanal publishing. After all, who are writers, if not artists? So why not extend artistry to the production and dissemination of their work?

The concept of artisanal publishing opens new doors and opportunities for innovative writers seeking to share their writing with others.

People like the output from artisanal bakers, might the output of artisanal publishing be just as tasty?

What do you think? Please leave a comment!