Category Archives: Publishing

Five Things You Can Do With E-Books

Five Things You Can Do With E-Books

There is some writing that we almost never see in printed form, due to its length, content, format, market size, or other factors. When it comes to e-books these are no longer issues.

Here are five things we can do with e-books that we seldom see in print.

Novellas

A novella is a work of fiction that falls into the gap between a short story (under 7,500 words) and a novel (over 40,000 words). Novellas are too long for a magazine or literary journal but too short to meet the physical requirements of a printed book. When it comes to an e-book, length doesn’t matter. With e-books, our work can reach an even larger audience and then be fine-tuned. Click To Tweet

Serial Fiction

We all have TV shows we love to watch. We anticipate the next episode to see what happens next. What about books? Yes, the same applies, but waiting a year or more for the next book is agonizing. What if we can read stories in installments or episodes? Although some magazines do this, it’s not too common.

E-books are the answer. Imagine unveiling a 5,000 to 10,000- word e-book every month or so. Just like a TV show, there needs to be a self-contained story that is resolved and a larger story that advances with each installment. We can include cliffhangers and even write seasons.

Poetry

Although there are books of poetry, they’re not too common—unless the author is famous. Most poets toil in obscurity, with few readers ever seeing their work. An e-book solves that. I’m not much of a poet, but if I was (or when I am), an e-book will be the way to go.

Short Story Collections

Yes, printed books of short stories do exist, but they’re not common and are often anthologies or by well-known authors. For most writers, a printed collection of their short stories is a dream that will go unmet. E-books solve that.

Test Marketing

Most authors have critique partners (who give initial input on a book) and beta readers (who help fine-tune things further), but even so, these readers may offer conflicting advice or may not uncover all a book’s issues.

With e-books, our work can reach an even larger audience and then be fine-tuned. That doesn’t mean publishing junk or half-baked ideas. The e-book needs to be the best we can make it. But if corrections are needed, e-publishing makes them easy to accomplish.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

Three Perspectives on Hybrid Authors

Be a hybrid author: 3 perspective to consider

A hybrid author is someone who uses both traditional publishing and indie publishing. Though the reasons for pursuing this dual approach are many, there are two base motivations: more sales or more income.

Generally, traditionally published books are better vetted, have higher quality, enjoy wider distribution, and produce more sales.

The benefits of indie-publishing tend to be faster publication, more author control, greater profit per sale, and much faster access to profits.

1) Author Perspective of being a Hybrid Author

For the author, indie publishing some books, while traditionally publishing others, offers the best of both worlds. Taking the hybrid approach results in dual revenue streams and potentially more books on the market with the greater readership. And at its base level, isn’t that what every author wants: more readers and the chance to earn a living?

2) Publisher Perspective for a Hybrid Author

Publishers can have many worries about authors who take the hybrid approach. From a macro standpoint, more indie publishing means less traditional publishing—and that’s bad for the industry.

From a practical assessment, authors who also indie publish divide their focus, time, and energy between two or more projects.

  • This suggests they spend less time writing, so the quality may not be as good.
  • They may have less time to promote their traditionally published books because they spend more time promoting their indie-published works.
  • They could damage their reputation if their indie-published books are not as good.
  • They could confuse their audience (be it called their community, platform, or tribe) if they publish in multiple genres, use different styles, or target different readers.

3) Enlightened Publisher Perspective for a Hybrid Author

While all these publisher concerns are valid, an alternate view is that if these risks can be minimized or controlled, the result can be a larger author platform, a better reputation, and the likelihood of selling more of the author’s traditionally published books.

A hybrid author is someone who uses both traditional publishing and indie publishing. Click To Tweet

To do this, traditional publishers can offer their authors career advice and strategic planning for all their books. They can encourage their authors to pursue greater quality in their indie-published works, even to the point of letting them tap into their network of freelance editors, designers, and marketers.

When done wisely, hybrid authors can benefit themselves as well as their traditional publishers.

[Also consider hybrid publishing.]

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

What’s Next For the Publishing Industry?

The Publishing Industry Is Changing

What's next for the publishing industry?

In round numbers, five hundred years ago the world witnessed the invention of the printing press, changing the way people communicated. This innovation (along with advances in shipbuilding) ushered in the modern era. There’s a definite connection between the printing press and modernity.

Though the technology of printing has advanced greatly in the intervening five centuries, the modern publishing industry has changed little.

The publishing industry of tomorrow will have little semblance with its predecessor from yesteryear. It will emerge newer, better, and more exciting. Click To Tweet

Currently, the modern era is yielding to the postmodern era. One of the chief catalysts of this transition is the Internet. The Internet is to postmodernity as the printing press was to modernity.

The Publishing Industry In the Postmodern Era

With this transition, the publishing industry is undergoing dramatic changes, a transformation that literally happens once every half a millennium. However, the postmodern era and the Internet that facilitated it, does not portend the end of publishing but merely its rebirth.

The publishing industry of tomorrow will have little semblance with its predecessor from yesteryear. It will emerge newer, better, and more exciting—for all who are willing to embrace change and hang on for a wild transition.

I, for one, am giddy with excitement.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

Four Ways to Stay Informed About Book Publishing

Four Ways to Stay Informed About Book Publishing

In the world of book publishing, if we blink, something’s apt to change. Every day there seems to be a new option, a different twist, or better pricing. The best solution for a particular situation soon yields to an even better answer—often within months or even weeks.

Publishing books becomes an art of aiming at a moving target, a goal that ebbs and flows at the pace of a changing tide. New vendors emerge and existing players develop innovations to target a different niche.

How’s a person to keep up?

1. Join Industry Associations

Groups of like-minded individuals offer the means to stay abreast of changing conditions. Members share news and ideas with each other. It’s an easy way to be informed, although merely joining a group isn’t enough; participation is required.

2. Read Blogs

Find and follow blogs, podcasts, and v-blogs of thought leaders and news aggregators. They’re plenty to choose from; pick ones with a voice you like and a perspective you respect. Ironically, reading books about publishing is not the answer; things change too quickly. Even e-books risk being out of date by the time they reach us.

3. Network

Connect with others. The goal is to listen and to share. Benefits abound when giving, even more so than when receiving.

4. Ask Questions

Requesting advice in a respectful way usually results in new information to consider. People enjoy it when we seek them out and usually offer their opinions to sincere questions. We honor them when we listen to what they say.

As a writer, the key is to always be in a learning mode. Don’t become complacent. Click To Tweet

The key is to always be in a learning mode; don’t become complacent, thinking you’ve figured out all the answers. Never disregard a vendor or idea as not viable. In a moment it could become the exact solution we seek.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

Three Possible Problems with Self-Published Books

Self-published Book Problems

Self-Published Book Problems: 3 common mistakes to fix

Self-published books carry a stigma of poor quality: weak writing, shoddy editing, second-rate production, and a product that often screams “amateur.” Unfortunately, this perception stems from the growing evidence provided by many self-published works. Though not all self-published books are substandard, too many are.

Here are thee examples self-published book problems from some of my recent reads:

1. A Lack of Editing

This printed book had a nice cover and looked professional. It unveiled a pleasing storyline and contained no errors (at least that I noticed). What I needed, however, was a thorough copy-edit, as there were continuity issues, implausible events, and an impossible timeline.

Also, the author tied up every loose end to produce a fairytale conclusion for almost every character. Despite many promise, the journey was unsatisfying.

2. The Rough Draft

This novella-length e-book had a decent title and acceptable cover. The storyline was intriguing—and those were the good points. It had significant issues with flow and continuity, but worse yet, I felt I was reading the first draft.

To its credit, the book had a killer surprise ending I never saw coming and delighted me immensely. But, unless someone options this for a movie (which could happen), I see no value to this book—either commercial or literary.

3. Missing Substance

A third book had none of these shortcomings. Well written, it benefited from careful editing and proofreading. The author had an enjoyable voice and wonderful concept.

What this book needed, however, was more substance and the removal of some idealistic recommendations that surely no one would follow. Though the majority of the book had value, the impractical parts threatened to overshadow the rest.

Your self-published book must avoid these three problems. Click To Tweet

This isn’t to imply all self-published books are bad. There are good self-published books out there, which don’t suffer from these self-published book problems. They contain no consequential flaws and are enjoyable or valuable to read.

Unfortunately, in my experience, good self-published books are not as common as they could and should be.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

Consider the Future of Book Publishing

Consider the Future of Book Publishing

What do the days ahead hold for those of us who publish books?  What is the future of book publishing?

Given the rapid changes the industry is undergoing, we anticipate a different tomorrow, but just how much different will it be? Will today’s roles even exist in a decade or two?

Predicting the future or even anticipating what might lie ahead in the years to come is a difficult task. Although the details are unclear, three general outcomes remain assured:

Consumers of Content

Barring a cataclysmic apocalypse with survivors reduced to a subsistence life, there will always be people who will desire and consume content. Generically called art, entertainment, or education, this content could take many forms, including print, audio, video, multimedia, or interactive, but regardless of the formats, consumers will want content.

Producers of Content

As long as an audience exists, content producers will be in demand. Writers will supply content: writing, creating, inventing, and envisioning. In a way, writers will become artists, producing art for their patrons. Their art may take many forms, beyond merely the writing out of their words.

Facilitators of Content

Idealism suggests that future content producers will directly connect with content consumers. While this may happen in limited situations, middlemen will facilitate the transaction in many cases and facilitate the creation in most instances. The transaction facilitators will mass-produce and distribute the content.

Therefore content facilitators will provide today’s agents, editors, graphic designers, and publicists with tomorrow’s work, aiding tomorrow’s writers with their content.

The future of book publishing will be much different, but as long as we can adapt, there will always be opportunities for today’s writers, editors, designers, agents, and publishers. Click To Tweet

The future of book publishing will be much different. However, as long as we can adapt, there will always be opportunities for today’s writers, editors, designers, agents, and publishers. The future is indeed bright—for those willing to see it.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

Is Traditional Publishing is the New Vanity Publishing?

Is Traditional Publishing is the New Vanity Publishing?

I’m not sure who said it first, but I’m not the first to say that “traditional publishing is the new vanity publishing.”

As writers struggle with the quandary over self-publishing or traditional publishing, many cling to traditional publishing as the preferred solution merely because they see it as validating their work. In their minds, finding a traditional publisher is an endorsement from the corporate world. This would affirm their book’s viability and ensuring it’s quality.

This might be a legitimate perspective. However, it could also be a form of vanity. This is especially if self-publishing has the potential to bring in more revenue for the author.

The old vanity publishing versus the new

At one time, vanity publishing meant paying someone to produce a book that no one was willing to publish. This was because it was either poorly written or possessed limited commercial value.

Now the pendulum swings to the opposite extreme. Vanity publishing is insisting someone produce your book merely to satisfy your ego or attain affirmation.

Whichever side of the traditional versus self-publishing dilemma you select, make sure you pick the right solution for the right reason. It should be based on what’s best for you, your book, and your future, not to appease your ego or out of vanity—there’s no future in that.

Make sure you pick the right publishing solution based on what’s best for you, your book, and your future, not to appease your ego or out of vanity. Click To Tweet

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

The Future of Books: What are the Prospects for Book Publishing?

Now is a great time to publish a book and don’t let anyone tell you differently

The Future of Books: What are the Prospects for Book Publishing?

What is your perception of the future of books? Is interest in increasing, maintaining, or shrinking? The media would have us believe the end is near, at least as far as the book business, especially print books, is concerned.

  • Eighteen to 29-year olds buy the most books, but those 30 to 44 are right behind them.
  • When combining age ranges, those 13 to 17, 18 to 29, and 30 to 44 buy more books collectively than those 45 to 54, 55 to 64, and over 65.
  • People over 65 buy the least number of books. I would have suspected the opposite, but I would have been wrong,

So, younger people are buying more books than older people. Who would have guessed?

There is much for writers and publishers of books to be excited about. Click To Tweet

Given this, there is much for writers and publishers of books to be excited about, despite the media’s dire pronouncements to the contrary—and if this trend continues, the future of books will be even brighter still.

So now is a great time to write and publish a book. And don’t let anyone tell you otherwise. The future of books is looking up.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

A Traditional Published Author Needs to Be an Entrepreneur

Just like their self-published counterparts, a traditionally published author has much to do besides writing

A Traditional Published Author Needs to Be an Entrepreneur

In the last post, I pointed out that self-published authors need to be entrepreneurs and listed what that entailed. The reality is that a traditionally published author needs to adopt this same mindset, being entrepreneurial as well.

A given requirement is writing a great book.

The next step is finding an agent, who will find a publisher. To get the attention of both, many writers first hire—and pay—a developmental editor, copyeditor, and proofreader to help them make their work the best it can be before the agent or publisher even sees it.

The author also needs to conduct market research to write a compelling proposal. For nonfiction authors, success in all this, however, largely hinges of them having a platform, from which they can sell their books. Fiction authors don’t face as much pressure to have a platform, but it still helps.

Landing an agent, who will hopefully land a publisher, doesn’t mean the author’s job is done, however. Once the book is published, which could take a year or more, the author must also promote, market, and sell their books. Yes, the publisher will do this, but they’ll expect the author to do most of the work.

No one will be more passionate and have more at stake than the author. This may involve hiring a publicist.

A traditionally published author needs to adopt an entrepreneurial mindset. Click To Tweet

In addition to writing a great book, the traditionally published author needs to adopt an entrepreneurial mindset, handling the following tasks:

  • Build a platform
  • Conduct market research
  • Hire a developmental editor, copyeditor, or proofreader
  • Find a publicist
  • Handle marketing and promotion
  • Develop and execute paid advertising

The days of sending your manuscript to your publisher and letting them take it from there are over. Even with a traditional publisher, the author still has a lot of extra work to do. Maybe self-publishing isn’t such a bad idea after all.

What if you don’t want to be an entrepreneur and just want to write? There’s another option: become a ghostwriter.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]

Self-Published Authors Need to be Entrepreneurs

Being a self-published author requires a lot of hard work but offers great rewards

Self-Published Author: Your book is a product for you to produce and sell.

In the rapidly changing world of book publishing, an emerging reality is that a self-published author needs to be ab entrepreneur. Writing a great book is not enough; penning compelling content is only the first step.

Authors who desire to self-publish their work need to view their book as a product and themselves as an entrepreneur; they must develop, execute, and fund a business plan for each book they write and publish.

The self-published author, perhaps better called an indie author, becomes a production manager. This is analogous to a general contractor overseeing the construction of a house, in this case, his or her own house.

So it is with self-publishing. The self-published author/entrepreneur/general contractor needs to direct, oversee, and pay for:

  • Developmental editing, copyediting, and proofreading.
  • Cover design
  • Interior layout
  • E-book conversion
  • Printing
  • A publicist
  • Marketing and promotion
  • Advertising
  • Distribution

They must also:

  • Pay all the above vendors before any money comes in.
  • Conduct market research.
  • Handle book returns and technical issues with the delivery of e-books.
  • Collect payments and deal with bad debt (the people who don’t pay what they owe).
  • Set up a business and all that it entails, including licensing, legal structure, payment of taxes and fees, completing required forms and reports, and so forth

As these lists reveal, being successful in self-publishing, aka indie-publishing, requires a lot of work. For the non-business minded, these tasks may loom as overwhelming, sucking the life from your writing and out of your life.

As a self-published author, you are in control. Click To Tweet

However, for entrepreneurial-minded authors, these activities are invigorating, which offers great potential and reward. The personality and strengths of each writer will determine if the self-publishing road is the right road to take.

As a self-published author, you are in control. You can pick your book title and have the final say over your cover. You set the production schedule and publishing date. You decide how to promote your book, and you can change course and adjust pricing anytime you wish. Your future resides in your hands—not with some publishing company.

Peter DeHaan is an author, publisher, and editor. He gives back to the writing community through this blog. Get insider info from his monthly newsletter. Sign up today!

[Learn more about writing and publishing in Peter’s new book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get you copy today.]